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http://www.mahalo.com/how-to-play-california-gurls-by-katy-perry-on-guitar Learn how to play California Gurls by Katy Perry on guitar! Learn more at these related Mahalo pages: How To Play Airplanes By Bob On Guitar: http://www.mahalo.com/how-to-play-airplanes-by-bob-on-guitar How To Play The Climb By Miley Cyrus On Guitar: http://www.mahalo.com/how-to-play-the-climb-by-miley-cyrus-on-guitar How To Play California Gurls By Katy Perry On Guitar: http://www.mahalo.com/how-to-play-california-gurls-by-katy-perry-on-guitar How To Play I Gotta Feeling By The Black Eyed Peas On Guitar: http://www.mahalo.com/how-to-play-i-gotta-feeling-by-the-black-eyed-peas-on-guitar How To Play Breakaway By Kelly Clarkson On Guitar: http://www.mahalo.com/how-to-play-breakaway-by-kelly-clarkson-on-guitar How To Play Love Story By Taylor Swift On Guitar: http://www.mahalo.com/how-to-play-love-story-by-taylor-swift-on-guitar How To Play Don't Stop Believin' By Journey On Guitar: http://www.mahalo.com/how-to-play-dont-stop-believin-by-journey-on-guitar How To Play Decode By Paramore On Guitar: http://www.mahalo.com/how-to-play-decode-by-paramore-on-guitar How To Play Soul Meets Body By Death Cab For Cutie On Guitar: http://www.mahalo.com/how-to-play-soul-meets-body-by-death-cab-for-cutie-on-guitar Learn everything with these playlists: How To Play Guitar Songs : http://www.youtube.com/view_play_list?p=BE077DEF7EB33D00‬ http://www.youtube.com/view_play_list?p=BDDDFBE8D167A0E5 How To Play Piano Songs: http://www.youtube.com/view_play_list?p=64CB0D9415B2B27A How To Play Bass Guitar: http://www.youtube.com/view_play_list?p=348187E8A0DF674B How To Play Drums: http://www.youtube.com/view_play_list?p=C3C5CD2C1ACDE343 How To Speak Japanese: http://www.youtube.com/view_play_list?p=7B20082F3A7DA3E6 How To Speak Spanish: http://www.youtube.com/view_play_list?p=2450C6C9DCDFCBFD How To Start a Blog: http://www.youtube.com/view_play_list?p=BC82FA57A6AC6EDD How To Stretch: http://www.youtube.com/view_play_list?p=125D2FF83330534E How To Use Facebook: http://www.youtube.com/view_play_list?p=5F11AB569088B2F9

http://www.mahalo.com/how-to-play-the-climb-by-miley-cyrus-on-guitar Learn how to play The Climb by Miley Cyrus on guitar! Learn more at these related Mahalo pages: How To Play Airplanes By Bob On Guitar: http://www.mahalo.com/how-to-play-airplanes-by-bob-on-guitar How To Play The Climb By Miley Cyrus On Guitar: http://www.mahalo.com/how-to-play-the-climb-by-miley-cyrus-on-guitar How To Play California Gurls By Katy Perry On Guitar: http://www.mahalo.com/how-to-play-california-gurls-by-katy-perry-on-guitar How To Play I Gotta Feeling By The Black Eyed Peas On Guitar: http://www.mahalo.com/how-to-play-i-gotta-feeling-by-the-black-eyed-peas-on-guitar How To Play Breakaway By Kelly Clarkson On Guitar: http://www.mahalo.com/how-to-play-breakaway-by-kelly-clarkson-on-guitar How To Play Love Story By Taylor Swift On Guitar: http://www.mahalo.com/how-to-play-love-story-by-taylor-swift-on-guitar How To Play Don't Stop Believin' By Journey On Guitar: http://www.mahalo.com/how-to-play-dont-stop-believin-by-journey-on-guitar How To Play Decode By Paramore On Guitar: http://www.mahalo.com/how-to-play-decode-by-paramore-on-guitar How To Play Soul Meets Body By Death Cab For Cutie On Guitar: http://www.mahalo.com/how-to-play-soul-meets-body-by-death-cab-for-cutie-on-guitar Learn everything with these playlists: How To Play Guitar Songs : http://www.youtube.com/view_play_list?p=BE077DEF7EB33D00‬ http://www.youtube.com/view_play_list?p=BDDDFBE8D167A0E5 How To Play Piano Songs: http://www.youtube.com/view_play_list?p=64CB0D9415B2B27A How To Play Bass Guitar: http://www.youtube.com/view_play_list?p=348187E8A0DF674B How To Play Drums: http://www.youtube.com/view_play_list?p=C3C5CD2C1ACDE343 How To Speak Japanese: http://www.youtube.com/view_play_list?p=7B20082F3A7DA3E6 How To Speak Spanish: http://www.youtube.com/view_play_list?p=2450C6C9DCDFCBFD How To Start a Blog: http://www.youtube.com/view_play_list?p=BC82FA57A6AC6EDD How To Stretch: http://www.youtube.com/view_play_list?p=125D2FF83330534E How To Use Facebook: http://www.youtube.com/view_play_list?p=5F11AB569088B2F9

http://www.mahalo.com/how-to-play-airplanes-by-bob-on-guitar Learn how to play Airplane by B.o.B.! Learn more at these related Mahalo pages: How To Play Airplanes By Bob On Guitar: http://www.mahalo.com/how-to-play-airplanes-by-bob-on-guitar How To Play The Climb By Miley Cyrus On Guitar: http://www.mahalo.com/how-to-play-the-climb-by-miley-cyrus-on-guitar How To Play California Gurls By Katy Perry On Guitar: http://www.mahalo.com/how-to-play-california-gurls-by-katy-perry-on-guitar How To Play I Gotta Feeling By The Black Eyed Peas On Guitar: http://www.mahalo.com/how-to-play-i-gotta-feeling-by-the-black-eyed-peas-on-guitar How To Play Breakaway By Kelly Clarkson On Guitar: http://www.mahalo.com/how-to-play-breakaway-by-kelly-clarkson-on-guitar How To Play Love Story By Taylor Swift On Guitar: http://www.mahalo.com/how-to-play-love-story-by-taylor-swift-on-guitar How To Play Don't Stop Believin' By Journey On Guitar: http://www.mahalo.com/how-to-play-dont-stop-believin-by-journey-on-guitar How To Play Decode By Paramore On Guitar: http://www.mahalo.com/how-to-play-decode-by-paramore-on-guitar How To Play Soul Meets Body By Death Cab For Cutie On Guitar: http://www.mahalo.com/how-to-play-soul-meets-body-by-death-cab-for-cutie-on-guitar Learn everything with these playlists: How To Play Guitar Songs : http://www.youtube.com/view_play_list?p=BE077DEF7EB33D00‬ http://www.youtube.com/view_play_list?p=BDDDFBE8D167A0E5 How To Play Piano Songs: http://www.youtube.com/view_play_list?p=64CB0D9415B2B27A How To Play Bass Guitar: http://www.youtube.com/view_play_list?p=348187E8A0DF674B How To Play Drums: http://www.youtube.com/view_play_list?p=C3C5CD2C1ACDE343 How To Speak Japanese: http://www.youtube.com/view_play_list?p=7B20082F3A7DA3E6 How To Speak Spanish: http://www.youtube.com/view_play_list?p=2450C6C9DCDFCBFD How To Start a Blog: http://www.youtube.com/view_play_list?p=BC82FA57A6AC6EDD How To Stretch: http://www.youtube.com/view_play_list?p=125D2FF83330534E How To Use Facebook: http://www.youtube.com/view_play_list?p=5F11AB569088B2F9

http://www.mahalo.com/venus-williams-us-open-outfit Venus Williams donned a strikingly unusual tennis outfit while playing in the US Open on Sunday, September 7, 2010. Williams' outfit was a hot pinkish-red, sequined dress with a dark-colored bottom underneath. The silver and gold sequins on the dress were arranged in a fireworks pattern. Williams explained her choice of outfit, telling fans that: "So far this year my outfits have been based on the cities that I play in. This outfit was supposed to be about New York. It's like bursts of fireworks." The US Open is held each year at Flushing Meadows in New York. Williams wore a similar outfit during play on Friday, September 3, 2010. This particular outfit was also a black, one-piece tennis dress. The very short dress also featured sequins in a fireworks pattern. The outfit did seem to pose a logistical problem, riding up during her match against Mandy Minella. Fortunately, Williams was wearing a pair of flesh-colored, bicycle-style underpants underneath the dress. As a result, while Williams did have to pull the dress down several times during the match, she did not suffer a "wardrobe malfunction." Love it or hate it, these outfits brought Williams good luck on the US Open tennis courts: the number three seed won both matches. Expect to see more of Venus Williams' unique fashions on the courts in coming days: the New York Daily News reports that Williams says she has "three other outfits to unveil if she makes it to the finals." The 30-year-old Williams has become somewhat known for her unusual, often flashy tennis outfits during tournament play. Back in May, Williams appeared on the tennis courts for the French Open wearing a black, lacy, corset-style tennis outfit with bright red trim on it. Instead of a traditional tennis skirt, the outfit featured a tutu. More News from Mahalo.com: Reggie Bush: http://www.youtube.com/watch?v=MDvwiCEmoEc Chris Hansen: http://www.youtube.com/watch?v=rgJe_ZMKMPE Hurricane Earl: http://www.youtube.com/watch?v=EIvfHSq_wI4 T.I. Arrested: http://www.youtube.com/watch?v=XvtSPygyaZw Vermillion Bay Oil Rig Explosion: http://www.youtube.com/watch?v=0_mvTlziJ4M Girl Throwing Puppies: http://www.youtube.com/watch?v=nNo-dFGyh9c Apple Keynote: http://www.youtube.com/watch?v=B4ZUZ6Umtgo Glenn Beck- The Blaze: http://www.youtube.com/watch?v=dZmADyZ8LSA Dancing With The Stars Cast: http://www.youtube.com/watch?v=nuFJN3RcxZc iRenew Bracelet: http://www.youtube.com/watch?v=tB1eV_frvR4

Wondering how confident MTV is that its Eventful campaign for Savage County will reach 100,000 Demands, thereby leading to a television premiere?

Here’s how confident it is: The network has hired Nina Bargiel, who masterminded the Streamy-winning transmedia experience behind Electric Farm’s Valemont, to create another interactive web-based narrative to accompany the Texas Chainsaw Massacre-inspired slasher film.

Savage County Official Trailer from Savage County on Vimeo.

“The transmedia experience isn’t a full-fledged [Alternate Reality Game], but there are ARG elements,” Bargiel said via chat. “There’s a full narrative if you pay attention, with clues embedded throughout.” The “trailhead” can be found at SavageCountyGazette.com, the small town newspaper for the area where the film’s mayhem takes place. Links there take you to a number of Twitter and Facebook accounts, and clues there will lead to at least one other website within the experience. (Bargiel hinted that the personals section might be key there.)

And this isn’t even “the main course” — that’s waiting on the approval and launch of a Savage County iPhone and iPad app, which will bring with it even more content. “The one scary part of this is that they can take however long they want to approve the iPad app, so I have to be flexible with the story,” Bargiel said. “But that’s why I’m a writer!”

While Bargiel did not work with the MTV New Media team on Valemont, Savage County director and MTV new media producer David Harris said that internally, she had a lot of admirers based on her work on that project, which led to her being approached for the project. And while the project’s only been online for a week, Harris said that the page views have been pretty high so far, and the early traction has come from fans of Nina and her work. “I think it marks a level of sophistication in the audience that they care about who makes this stuff,” he said via phone.

Harris said that the budget for the transmedia experience makes up a significant part of Savage County‘s marketing budget, but that it’s been given license to experiment with the project to see what kind of audience it can capture. “The great thing about the Eventful campaign is that people feel real ownership over the fate of Savage County. If they can also feel ownership of the story then it’s a win-win,” he added. “We’re bringing in people who care about a world more than about a genre.”

The question is — can a website be as scary as a horror film? “Because the audience member structures the pace of the experience, it’s a different kind of scary than the film,” Harris said. “It’s like picking a scab and realizing the wound is much larger than you thought is was. We can’t jump out at you when you see what’s coming, but we can plant something horrible for you to find if you go digging. It’s more like a haunted house than a movie.”

“While you want this to feel REAL, there’s an ethical question about making it too real. There was some stuff that David and I ended up nixing because while it would have been downright terrifying, it also would have resulted in people calling the cops,” Bargiel said.

Harris expects the Eventful campaign to top 100,000 Demands by either the end of this week or next week, thanks to some upcoming email blasts. If that proceeds accordingly, Savage County may premiere during the first week of October, just in time for horror movie season.

Related GigaOm Pro Content (subscription required): Are Sponsored Apps the Key for Traditional Media in Mobile?

http://www.mahalo.com/wall-street-2-trailer Synopsis: As the global economy teeters on the brink of disaster, a young Wall Street trader partners with disgraced former Wall Street corporate raider Gordon Gekko on a two-tiered mission: To alert the financial community to the coming doom, and to find out who was responsible for the death of the young trader's mentor. Release date: September 24, 2010 This film has not yet been rated. Check out these other awesome trailer compilations: Tron and Tron Legacy Trailers: http://www.youtube.com/watch?v=JRU2J-GB_p0 Harry Potter Trailers: http://www.youtube.com/watch?v=RoS3Mtw7ZYk Resident Evil Trailers: http://www.youtube.com/watch?v=GG5pNd1CHr0 Iron Man 2 Trailers: http://www.youtube.com/watch?v=vS2Ks1oIy_8 X-Men 1-4 Trailers: http://www.youtube.com/watch?v=IzHJI810DmA Check out these other awesome trailers: Black Swan Trailer: http://www.youtube.com/watch?v=2dDC1wtUze0 The Next Three Days Trailer: http://www.youtube.com/watch?v=v-M4-H434rE Case 39 Trailer: http://www.youtube.com/watch?v=PdcLvuNnsU8 The American Trailer: http://www.youtube.com/watch?v=q9jSsKCQmZ0 The Town Trailer: http://www.youtube.com/watch?v=qeuM8qvN7Y8 Fair Game Trailer: http://www.youtube.com/watch?v=ZnqPSBS3FRc Check out these related Mahalo pages: Black Swan Trailer: http://www.mahalo.com/black-swan-trailer The Next Three Days Trailer: http://www.mahalo.com/the-next-three-days-trailer Fair Game Trailer: http://www.mahalo.com/fair-game-trailer The Town Trailer: http://www.mahalo.com/the-town-trailer The American Trailer: http://www.mahalo.com/the-american-trailer Saw 3D Trailer: http://www.mahalo.com/saw-3d-trailer Case 39 Trailer: http://www.mahalo.com/case-39-trailer Monsters Trailer: http://www.mahalo.com/monsters-trailer Let Me In Trailer: http://www.mahalo.com/let-me-in-trailer My Soul to Take Trailer: http://www.mahalo.com/my-soul-to-take-trailer Devil Movie Trailer: http://www.mahalo.com/devil-movie-trailer The Walking Dead Trailer: http://www.mahalo.com/the-walking-dead-trailer-video Due Date Trailer: http://www.mahalo.com/due-date-trailer Never Let Me Go Trailer: http://www.mahalo.com/never-let-me-go-trailer

The BBC released the latest version of its iPlayer on Monday, with more social capabilities and integration with more connected TVs, Blu-ray players and other devices. The new design is aimed at making the player more personalized and driving user engagement by allowing users to more easily interact with friends.

The Beeb is releasing the new iPlayer several months after enabling users to access it as part of a public beta in May. In that release, the public broadcaster sought to enable users to make the site their own, surfacing more personalized content so that users don’t have to search too hard to find the videos they want to watch. The new iPlayer also has more a more social feel, connecting with sites like Twitter and Facebook so that users could share what they were watching with friends, and quickly tune into what their friends were watching.

While it’s still early days, the BBC has seen some takeup of the new social features. According to a blog post on the BBC Internet blog, the broadcaster had 18,000 beta users connect their accounts with their Twitter or Facebook profiles. Beta users added more than 700,000 programs to their favorites, with an average of 2.5 favorites a piece. Beta users quickly made up 8 percent of all iPlayer usage, which jumped to 10 percent before the new features were rolled out as a more general release. And beta users watched slightly more programming on the beta site than users of the old iPlayer, with 2.4 programs per day compared to 2.3 for old iPlayer users.

In addition to rolling out social features on the web version of the iPlayer, the BBC announced that it is working with consumer electronics manufacturers to make the application more widely available on connected TVs, Blu-ray players and other devices. At the IFA show last week, the BBC announced that it was partnering with computer manufacturers like Sony to pre-install the iPlayer AIR application on its laptops. The broadcaster is also working on an app for the iPad, after the BBC Trust granting it the ability to release mobile apps.

While the BBC said it would work with CE manufacturers like Toshiba on iPlayer implementations, it is relying on the big-screen iPlayer, which is accessible from devices that have web browsers — such as the Sony PlayStation 3 or the Nintendo Wii.

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http://www.mahalo.com/the-social-network-trailer Synopsis: A story about the founders of the social-networking website, Facebook. Release date: October 1, 2010 This film has not yet been rated Check out these other awesome trailer compilations: Tron and Tron Legacy Trailers: http://www.youtube.com/watch?v=JRU2J-GB_p0 Harry Potter Trailers: http://www.youtube.com/watch?v=RoS3Mtw7ZYk Resident Evil Trailers: http://www.youtube.com/watch?v=GG5pNd1CHr0 Iron Man 2 Trailers: http://www.youtube.com/watch?v=vS2Ks1oIy_8 X-Men 1-4 Trailers: http://www.youtube.com/watch?v=IzHJI810DmA Check out these other awesome trailers: Black Swan Trailer: http://www.youtube.com/watch?v=2dDC1wtUze0 The Next Three Days Trailer: http://www.youtube.com/watch?v=v-M4-H434rE Case 39 Trailer: http://www.youtube.com/watch?v=PdcLvuNnsU8 The American Trailer: http://www.youtube.com/watch?v=q9jSsKCQmZ0 The Town Trailer: http://www.youtube.com/watch?v=qeuM8qvN7Y8 Fair Game Trailer: http://www.youtube.com/watch?v=ZnqPSBS3FRc Check out these related Mahalo pages: Black Swan Trailer: http://www.mahalo.com/black-swan-trailer The Next Three Days Trailer: http://www.mahalo.com/the-next-three-days-trailer Fair Game Trailer: http://www.mahalo.com/fair-game-trailer The Town Trailer: http://www.mahalo.com/the-town-trailer The American Trailer: http://www.mahalo.com/the-american-trailer Saw 3D Trailer: http://www.mahalo.com/saw-3d-trailer Case 39 Trailer: http://www.mahalo.com/case-39-trailer Monsters Trailer: http://www.mahalo.com/monsters-trailer Let Me In Trailer: http://www.mahalo.com/let-me-in-trailer My Soul to Take Trailer: http://www.mahalo.com/my-soul-to-take-trailer Devil Movie Trailer: http://www.mahalo.com/devil-movie-trailer The Walking Dead Trailer: http://www.mahalo.com/the-walking-dead-trailer-video Due Date Trailer: http://www.mahalo.com/due-date-trailer Never Let Me Go Trailer: http://www.mahalo.com/never-let-me-go-trailer

http://www.mahalo.com/reggie-bush-heisman-trophy http://www.mahalo.com/reggie-bush Is Reggie Bush about to become the first football player ever to be stripped of a Heisman trophy?Reports on September 7, 2010, said yes, and within a matter of weeks. Yahoo! Sports is reporting exclusively that the Heisman Trophy Trust would likely take Bush's 2005 Heisman away "by the end of September." Yahoo! quoted anonymous sources as saying the Trust's investigation "is coming to a close" and that the group will likely agree with the NCAA's ruling that Bush was ineligible during his Heisman-winning season. Speculation about Reggie Bush being stripped of his Heisman trophy began wtih an NCAA investigation into allegations that Bush accepted improper benefits while he was a standout running back at USC. The probe, which began in 2009, alleged that the improper benefits included hotel stays and rent payments, among other things. The NCAA ultimately ruled in 2010 that Bush did break the rules and as a result, USC was placed on probation for four years. The Trojans were also forced to vacate all wins for each season Bush was on the team. USC also received a two-year bowl ban and several football scholarships were taken away. ESPN was reporting on September 7 that members of the Heisman trust "haven't made a decision" and that "no announcement is imminent." If Bush, who now plays for the New Orleans Saints, is forced to give up his Heisman trophy, what will this mean for the Heisman records? Will the Heisman trophy now go to 2005's runner-up in voting, former Texas quarterback Vince Young? Yahoo! Sports says that probably will not happen. Yahoo! quotes sources as saying that the Heisman award for the 2005 season will be left vacant. A final ruling on the matter is expected from the Heisman Trust by the end of the month. More News from Mahalo.com: Chris Hansen: http://www.youtube.com/watch?v=rgJe_ZMKMPE Hurricane Earl: http://www.youtube.com/watch?v=EIvfHSq_wI4 T.I. Arrested: http://www.youtube.com/watch?v=XvtSPygyaZw Vermillion Bay Oil Rig Explosion: http://www.youtube.com/watch?v=0_mvTlziJ4M Girl Throwing Puppies: http://www.youtube.com/watch?v=nNo-dFGyh9c Apple Keynote: http://www.youtube.com/watch?v=B4ZUZ6Umtgo Glenn Beck- The Blaze: http://www.youtube.com/watch?v=dZmADyZ8LSA Dancing With The Stars Cast: http://www.youtube.com/watch?v=nuFJN3RcxZc iRenew Bracelet: http://www.youtube.com/watch?v=tB1eV_frvR4 Hunger Games: http://www.youtube.com/watch?v=rMz5GUy_c0w

Two guys start filming their friend/younger brother as he enters into an online relationship with a young artist and her family — that’s the genesis of the documentary Catfish, which enters wide release on Sept. 17. Given that the movie is mostly shot with handheld digital cameras, when I got the chance to interview “star” Nev Schulman and directors Ariel Schulman and Henry Joost, it made sense to bring along my own Flip cam.

Tagged as “the other Facebook movie,” Catfish is hard to explain but hard to forget, and the twist the film takes makes it hard to discuss it without actually seeing it. In keeping with that trends, in this interview we don’t talk a lot about what the film’s actually about. However, we do discuss the technology that made the film possible, especially the way in which digital storage affected their filmmaking, and why people don’t believe the film’s events really took place.

By the way, if you’re in San Francisco, you can check out a free screening with the NewTeeVee and GigaOM team this Thursday night — just RSVP at Universal’s site.

Related GigaOm Pro Content (subscription required): Shattering the Fourth Wall To Find Web Audiences

Apple’s recent media event solidified what we all knew was coming: Rentals and non-local storage is the future of our digital content. Ask any teenager if they’d rather watch TV or YouTube and they’ll answer Google’s on-demand free service full of people doing stuff on video is their preferred entertainment. Give that teen an iPhone or iPad and YouTube is where they’ll go first. It’s appealing to have content that’s not stored locally streamed instantly and Apple/Google aren’t the only companies leading this initiative.

Right now, most of the content you own is stored locally on our Macs or iOS devices. This content includes apps, books, videos, music and documents. The cutting edge techies have embraced Gmail, Google Docs and cloud services like DropBox and Box.net. The only thing keeping you from storing movies in the cloud and viewing those on your iPad is Internet speed. What if I told you the copy of Finding Nemo you bought from iTunes can be streamed instantly to any Apple device no matter where you were in the world — a café, driving down the interstate or in the London tube? It’s almost here.

Our future is wireless at speeds that meet what we have in our homes. This may be a decade away and if carriers make wireless data truly unlimited this will be a reality, but it scares me for a few very obvious reasons that simply can’t be fixed by technology.

Corporate Control of Our Data

Control by a single entity is my main fear. Cloud storage isn’t democratized and it isn’t open. Currently, when you buy something, it’s stored, owned and managed by the company you purchased it from. Apple has maintained DRM in its iTunes Store since 2003. I’ve authorized files that I bought the day Apple’s store opened and they still play on any one of my Apple devices. If I lose that song, Apple can allow me to re-download it after some back and forth with its support team. My apps, movies, music and music videos are locked to its devices. The same goes with Amazon’s Kindle platform. Buying a book from Amazon’s Kindle Store means that file is locked to its software and hardware. If it ever abandons Kindle, your books are useless. There’s no reason for either of these companies to do this, but people who bought music from stores that are now defunct are in a bit of a pickle with the content.

An example of a failed system is Microsoft’s PlaysForSure DRM. A number of music stores and MP3 players adopted this, but most of those stores and hardware companies have shifted directions or gone out of business. The hundreds you spent on music may be playable right now but no one can guarantee you’ll be able to in 10 years.

Let’s simply alter my argument a bit and change the delivery of this content from DRMed files stored on your hard drive to music stored on the cloud operated by Napster or Real’s Rhapsody Store. If those services go away, the music you “own” is no longer playable…ever. Going all in on a service that is cloud based is risky business. The same goes for content stored on Google Docs, Flickr, MobileMe and YouTube. If you’re not keeping hard copies of your content uploaded to these services, you’re a fool. Hard drives are cheap. Store your content and don’t rely on these web services that have been around for less than a few years to store your content forever. Personally, I use Backupify.com to keep secondary backups of all my data from Gmail, Google Docs, Twitter, Facebook, Flickr and WordPress. I download copies from Backupify once a month to my hard drive.

Remember when Amazon ironically pulled copies of 1984 from Kindle devices without warning? Cloud based companies can do this. They might give you a warning but no one can come into your house and take a book. Unless what you’re storing is illegal or your hard drives are compromised, the data in your home and on your computer is safe for years as long as you’re careful. Keeping a backup of your computers on an external drive at home and a duplicate at your office is good enough and I suggest anyone do that no matter how insignificant the data is. If you store photos, music and documents on your computer, back it up off-site — no exceptions.

Apple is playing it safe with its new Apple TV. Allowing us to stream rented movies and TV shows is a good way to get us comfortable with streaming content. You can still buy the same content on your iOS and Mac devices and stream those to the Apple TV but, if you’re on a TV browsing iTunes, the only option is to rent the content.

It won’t be like this forever. Soon, streaming will be offered as a more convenient and less expensive option for us. Apple and other companies will present products where you can hit play on anything you’ve ever purchased and it starts instantly as long as you have an Internet connection from your phone, tablet and computer. Invite a friend to borrow your copy of Braveheart and they can watch it as well. This convenience will not be without problems.

In Apple We Trust

Apple is on top right now. Its mobile devices are envied by every CE company, but this won’t be the reality forever. I own 300 iOS apps, 1,200 movies, 200 music videos and over 18,000 songs where over 5,000 of those songs were purchased in iTunes. I’ve invested thousands of dollars in Apple. Thanks to limited kindness of the music industry, my music is now DRM free in iTunes Plus format so it can be played on any other MP3 player, but the other content is stuck. When Apple’s devices aren’t the best and someone else takes over, I’ll be stuck to the Apple ecosystem. The same can be said for Mac software when you make the switch to Windows 7 (for whatever reason) but it’s a reality we all need to deal with.

When you want to switch to a cooler and better mobile platform, will you be okay with giving up the thousands spent on DRMed content that can’t be played on the new device? If Apple remains the dominant leader for the next 20 years, can we trust it to be kind to its loyal fans who trust when we buy a movie stored exclusively on Apple’s cloud to always be playable and never be pulled, removed or changed? Will my copy of Braveheart always work no matter where I am or will I be greeted with an error when I’m in China with, “this movie is not licensed to be played in your region.” Where the hard copy stored on my iPad would play just fine no matter where I was? We’ll see. Apple is not a movie studio so its hands are tied when it comes to content and how that content plays just as much as any other company when it comes to music and movies.

The White Album Argument

Maybe I’m not seeing the big picture. There’s another side to this where if you ask anyone over the age of 50 how many times they’ve bought The Beatles’ White Album and they won’t be able to keep count. There was record, 8-track, tape, cassette and maybe even mini-disk. They probably also bought it in CD form the first, second and third time it was remastered. You may have bought this album eight times since it was first available in record stores.

Perhaps that’s how it’s going to be when it comes to our digital music. Perhaps, you’ll buy the same content over and over again well into your old age because there would have been a few music services between 2000 and 2050. On my 70th birthday, I may lament to my grandkids that I spent thousands on music in iTunes and they’ll laugh because music is like $20 a song now and I shouldn’t be complaining that it cost 99 cents back then.

Planning for the Future

Whatever happens next, consumers are in control. We decide with our cold hard cash. We already voted that digital is the future since iTunes sales will pass the sales of physical CDs very soon, but if we go all-in on cloud content trusting in the corporations storing and delivering it, the world may shift immensely and when you take a vacation to the mountains with your family where there’s limited cell reception, the music, movies and important work documents will all be inaccessible stored in some server that’s unreachable and you’ll have to laugh because this was the future we all wanted that corporations gave us.

Maybe I’m skeptical, but the best content is physical (bookshelf) with a digital version (non-DRM) and a backup of that digital copy off-site. If your house burns down, you’ll still have the book or CD digitally but the world we’re entering into is all digital with single corporations holding the DRM keys and now they want to store the content as well. It’s unclear what’s going to happen next. Let’s hope we know what we’re doing.

Related GigaOM Pro Research: How to Manage Access to Digital Content

http://rocketboom.com/a-brief-history-of-diving Click on the link above for more info on today's episode! Molly gives a brief history of diving. Subscribe to our YouTube Channel for more Rocketboom Daily with Molly! http://youtube.com/rocketboom Follow us on Twitter for the latest updates! http://twitter.com/rocketboomdaily http://twitter.com/mememolly Join us on Facebook for behind the scenes pics and videos! http://facebook.com/rocketboom

Samsung may look to build TV sets with the Google TV Internet and video platform built-in, despite concerns about the high cost of components necessary to run the software, according to a Bloomberg report. The decision to use the software could come down to which content providers Google brings on board to develop apps for the Android-based OS.

While Google TV is getting a fair amount of buzz ahead of the introduction of products from Sony and Logitech running the operating system, consumer electronics companies like Panasonic have complained that the cost of components necessary to power the platform are too pricey. Based on the cost of materials alone — including an Intel Atom processor and 4 GB of flash memory — Google TV is estimated to add a $300 premium to the price of TVs and other devices that use the OS.

Added cost isn’t the only reason that Samsung may choose not to deploy Google TV; while Google’s TV OS seeks to corner the market for TV applications, Samsung already has a fairly successful TV app platform of its own. At a press event last month, Samsung said it already had 80 applications available through its connected devices, and expects to have more than 200 on its platform by the end of the year. Samsung said it has more than 6.5 million connected devices in households worldwide, and claims to own 60 percent market share for connected TVs and Blu-ray players.

Samsung is looking to entice app developers in the U.S. with its “Free the TV Challenge”: a contest through which it will give away more than $500,000 in prizes to developers for new and innovative TV apps. The “Free the TV Challenge” follows a developer contest held in South Korea earlier this year, and the CE maker plans to hold a similar contest in Europe in the fourth quarter. Altogether, Samsung expects to spend more than $70 million marketing its Samsung TV app platform worldwide.

While still a nascent market, TV apps are expected to be a huge business soon. According to a report by GigaOM Pro, apps distributed through set-top boxes and connected TVs will generate close to $1.9 billion by 2015, and Samsung wants to be at the forefront of that market.

Despite having its own successful TV apps platform, Samsung’s decision to deploy Google TV in some of its products may come down to which content is available through the Google TV platform. Bloomberg reports:

“We will have to see, but we are reviewing” whether to use Google’s Android operating system, Yoon Boo Keun, head of Samsung’s TV business, told reporters today on the sidelines of a forum in Seoul. A key question is whether South Korean movie, TV and music providers will cooperate with Google, he said.

Related content on GigaOM Pro: Got a Cable Subscription? There’ll Be an App for That (subscription required)

YouTube is following up on the next phase of its ambitious Life In A Day project by making video submissions from around the globe available through a new gallery page. The gallery captures many different views of what life was like on July 24, the day that YouTube asked users to record as part of the project.

Life In A Day is a collaboration between YouTube, acclaimed producer and director Ridley Scott (Alien, Blade Runner), and Academy Award-winning director Kevin Macdonald (One Day in September, The Last King of Scotland). Together, they’ve aimed to create a feature film from user-generated video submissions. The goal is to choose representative clips from the submissions and edit them into a documentary that will be unveiled at the 2011 Sundance Film Festival. YouTube will also debut the film online on the same day that it is screened at Sundance.

YouTube asked users to submit clips from their lives on July 24, and they responded in droves, uploading more than 80,000 submissions from 197 countries around the globe, according to the YouTube blog. The Life In A Day gallery page showcases a number of videos in the shape of a globe and can be searched by geography or tags, depending on what the viewer is looking for. YouTube has even built a heat map to show which countries were most active in submitting videos.

Videos are being added to the gallery page as they are reviewed by Macdonald and his team, so more will become available as time goes on. With 80,000 entries, the director has his work cut out for him in whittling the submissions down into a feature-length film — but Sundance isn’t until January, so he still has several months.

Related content on GigaOM Pro: A Guide To Online Video Monetization Options (subscription required)

DVD kiosk rental firm Redbox hit a major milestone over the weekend, announcing its one billionth movie rental. As a result, it is giving away free rentals to its users and launching a new contest to give away a free trip to the People’s Choice Awards or a Sony Entertainment System.

Redbox, which enables users to rent DVDs from automated kiosks for just $1 a day, has grown dramatically since launching in Denver just six years ago, as the company now has more than 24,000 rental kiosks throughout the U.S. From those thousands of locations, Redbox says users rent an average of 9.5 million rentals a week. The company’s one billionth rental was a copy of Clash of the Titans, which was rented from a kiosk in Tampa, Fla.

While Redbox has been successful in its kiosk business, it is looking to expand its services with Blu-ray rentals and possibly launching a streaming service by the end of the year. The company has already made Blu-ray discs available in more than half of its kiosks around the U.S., with those discs available for $1.50 a night.

It is also reportedly readying a streaming offering that would put it in competition with Netflix. According to reports, the new streaming service could be announced as early as October, and would offer access to movies online for a $3.95 a month subscription and would include four free kiosk rentals per month. That compares to Netflix’s subscription service, which costs $8.95 a month and includes a one-out DVD-by-mail rental.

As a result of its one billionth kiosk rental, Redbox is giving away a free one-night movie rental to all users, and launching a contest to give away prizes, including a trip to the People’s Choice Awards or a Sony Entertainment System, to members. To qualify, users need to enter a unique DVD code from their rentals on redbox.com/thanks.

Related content on GigaOM Pro: Slow and Steady, Netflix Pulls Ahead in Streaming Video (subscription required)

http://rocketboom.com/nano-whale-transplant Click on the link above for more info on today's episode! Molly discusses unemployment, whether tap water is vegetarian and the first double hand transplant. Large number of blue whales seen off California coast: http://latimesblogs.latimes.com/lanow/2010/09/large-number-of-blue-whales-frolicking-off-southern-california-coast.html Nanobots! Bacteria build tiny pyramid: http://spectrum.ieee.org/automaton/robotics/medical-robots/032510-swarm-of-bacteria-builds-tiny-pyramid Double Hand Transplant patient moves his fingers: http://www.livescience.com/health/etc/100902-double-hand-transplant-patient-moves-fingers.html Subscribe to our YouTube Channel for more Rocketboom Daily with Molly! http://youtube.com/rocketboom Follow us on Twitter for the latest updates! http://twitter.com/rocketboomdaily http://twitter.com/mememolly Join us on Facebook for behind the scenes pics and videos! http://facebook.com/rocketboom

By no means is Philips the first company to turn to web video as a means for spreading their brand, but the “online sitcom” Nigel and Victoria, launching internationally today, does bring a big burst of meta with it.

The fauxmentary-styled series focuses on Nigel, a British executive with a crush on Victoria, the Dutch actress starring in his company’s new line of commercials. What is Victoria advertising? Surprise! She’s shilling Philips products, and Nigel, in his role as Philip’s marketing manager, is on set monitoring (and interfering with) the advertising — making the product integration seamless and painfully obvious at the same time.

Victoria is played by Dutch actress Victoria Koblenko, ostensibly playing herself, while Nigel is played by British comedian Ben Willbond. While the pair don’t have a lot of chemistry, their interactions have an improvised nature that comes across as fairly natural and real. Victoria (the character) will be Twittering away as @victoriareviews, while the pair are both accessible on Facebook as well.

Alas, while the production looks great and the social networking is engaged, that doesn’t make the content funny; the humor is so deadpan that it just comes off as bland and lifeless. While I was initially intrigued by the premise of an “unromantic comedy” (as the show is described on YouTube), that seems to boil down to “Nigel acts like a prat and Victoria hates him as a result.” Granted, that’s after watching only three of the eight episodes Ostensibly, things will improve for the pair going forward, but that still didn’t give me much incentive to continue watching.

All that said, I have a confession to make: I really want the Philips laptop cushion/speaker system plugged in the first episode. Oh, and the waterproof headphones advertised in the second episode. Curse you, branded content! Your tricks have worked once again.

Related GigaOm Pro Content (subscription required): Fact or Fiction: Where Is Branded Online Video Going?

On Monday, Sept. 6, the final round of voting begins in Kia’s “Who’s Next” online talent competition on YouTube, with one of four finalists going on to receive a $10,000 grand prize for best conceptualizing the slogan “a new way to roll.” What’s interesting about the contest is that unlike traditional talent competitions, the finalists feel like an organic representation of current YouTube talent.

That shouldn’t be too surprising, as the original eight finalists were selected by YouTube stars LisaNova, ShayCarl and Smosh, leading to a pool of entries that reflects a lot of trends in popular and original online content today.

From the original entries, there’s baller David Kalb performing some jaw-dropping basketball trick shots…

A quirky music video about sunglasses by Charlie Puth…

A musical mash-up of live-action and animation by Travis Betz (aka The Receptionist)…

And a clever comedy sketch by Dan Bakst.

I mean, there’s no diversity here — all four finalists being relatively young white dudes — and the definition of talent ranges from “good at throwing a ball into a hoop” to “good at writing, directing, editing and animating.” But if Kia was looking to this contest as a way of proving that they know what the kids are watching on YouTube, they did pretty well for themselves.

The four finalists each have to create a new video for the final round, upon which the last votes will be determined. Who are you voting for? Tell us in the comments!

Related GigaOm Pro Content (subscription required): Monetizing the Social Web Isn’t One Size Fits All

via i.imgur.com