Akamai is set to announce new capabilities that will make it easier for media companies using its HD Network to deliver video to the iPhone, iPad and other Apple devices. With its new “in the network” packaging of iOS content, content providers will be able to serve up video to multiple Apple devices without changing their existing workflow.
Akamai’s HD Network can autodetect the Apple device that is trying to connect to a video and will serve the correct version of the file based on the device profile and available bandwidth. It does this by automatically transcoding the files into the correct format, so that the content provider doesn’t have to encode multiple versions of the same file.
The system works by taking pre-existing video assets in the network — which could include single bit rate or multiple bit rate versions of a file — and placing them in the appropriate format to be viewed by different devices. The solution even makes those files available using Apple’s adaptive bit rate streaming, meaning that if a video is accessed and network conditions change, it will adjust to send the highest quality version of the video available to the iOS device. As a result, video providers will be able to reach more than 120 million iOS devices without making any changes to their existing workflow.
For now, Akamai says the solution is only available for Apple devices such as the iPhone or iPad, which don’t support Adobe Flash. Instead, web videos delivered to iOS devices need to be encoded in the H.264 format and playable in an HTML5 player. By enabling this type of “encode once, serve everywhere” capability for iOS devices, Akamai can help its customers speed development of HTML5 video pages across devices, as well as iPhone and iPad app development.
Akamai isn’t the only provider to simplify the process of serving video across multiple devices; online video management provider Brightcove has rolled out support for iPhone, Android and other mobile devices with universal embed codes that autodetect the device trying to access a video and serve up the correct file. And Akamai rival Limelight Networks purchased mobile delivery specialist Kiptronic, which provides dynamic delivery of mobile content based on the device that is requesting a web page or video file.
While Akamai is launching its dynamic “in the network” packaging of video to iOS devices at first, it could expand those capabilities to reach other devices in the future. With the ability to autodetect a device requesting content and transcode a file into the correct format, Akamai’s ability to serve files shouldn’t be limited to Apple devices only. Determining the correct video format and serving to Android or other mobile devices might be next on Akamai’s list of features.
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Adobe announced the latest version of its Flash Media Server (FMS) today, with new features aimed squarely at making it the streaming server of choice for enterprise webcasts and other communications.
Previous updates to Adobe’s Flash Media Server — like FMS 3.5, which introduced HTTP streaming — were focused mainly on making streaming servers better suited for use by media companies. But the latest update is aimed at attracting potential new customers on the enterprise side of things.
The biggest additions to FMS 4 are the availability of IP multicast as well as Adobe’s proprietary Real Time Media Flow Protocol (RTMFP) peer-to-peer technology. With IP multicast, Adobe is for the first time enabling enterprises to deliver live events behind the corporate firewall with a single stream, rather than delivering a separate stream for each user or connection. And with its P2P-based RTMFP technology, enterprises can dramatically reduce bandwidth costs for large-scale events.
Not all versions of the new Flash Media Server will have these new features. In fact, with the launch of FMS 4, Adobe is breaking out its streaming server into three different products, each with different capabilities. The Flash Media Streaming Server 4 is Adobe’s basic offering, with live and on-demand streaming, as well as RTMPE content protection, priced at $995.
The Flash Media Interactive Server 4, which costs $4,500, takes that one step further, with support for HTTP streaming, IP multicast and multi-user capabilities. The Flash Media Enterprise Server 4, meanwhile, offers all of those features plus RTMFP, enabling enterprises to blend its IP multicast and peer-to-peer delivery capabilities to increase the efficiency of video delivery behind the firewall and across the broader Internet. (Adobe didn’t provide a price for the Flash Media Enterprise Server.)
Adding IP multicast will allow Adobe Flash to finally compete with Microsoft’s Windows Media for enterprise webcasting behind the firewall. Before this announcement, Windows Media (and to a lesser extent, Real Player) acted as de facto solution for webcasting because it had multicast capabilities behind the firewall that Adobe didn’t.
The addition also gives Adobe a new addressable market in the enterprise, which becomes important as media companies and content delivery networks that once relied on FMS for streaming services have transitioned to more scalable and less pricey commodity implementations of HTTP-based Flash streaming. Akamai, for instance, rolled out Flash streaming without Adobe FMS servers with the introduction of its HTTP-based Akamai HD Network last September.
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